The Miracle Gro site redesign was part of a larger repositioning effort to boost brand recognition. The main challenge was turning soil into something more than well, dirt to the average consumer. We positioned Miracle Gro as the go-to brand for growers of all levels. To do this, we created a content rich site featuring DIY-style articles and showcased the emotional benefits of growing.

 

Overview

Role
Art Director
Company
360i
Site
miraclegro.com
 

 

 
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